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On June 23, 2025, against the backdrop of rapid upgrading of global sports content and increasingly diverse cultural narratives, Easyfind and the North American Sports Industry Association (NASIA) officially signed a Memorandum of Understanding on Strategic Cooperation (MOU), marking that the two parties will launch a three-year in-depth cooperation in the fields of sports content creation, cultural narrative and cross-border communication, and jointly promote the innovation of communication methods and the enhancement of global influence of the North American sports industry.