Jianhong Liu
(China)Chief /Representative
His Story
Liu Jianhong, the Chairman of Kailishi Technology and Kaicheng Sports, is a renowned figure in the sports industry. With a diverse background as a famous host and football commentator, he has left an indelible mark on Chinese sports.
Liu Jianhong's illustrious career began as a producer and host for China CCTV's acclaimed programs, including "Soccer Night" and "Total Soccer." His expertise and passion for football led him to become a trusted commentator for major events such as the World Cup and the European Cup. He was recognized as the first recipient of the prestigious China Sports Golden Microphone Award, a testament to his exceptional contributions to sports broadcasting.
In 2014, Liu Jianhong assumed the role of Chief Content Officer and Co-President of LeTV Sports. His leadership played a pivotal role in shaping the content and operational management of the platform, establishing it as the largest internet sports content provider in China at the time.
Taking his vision further, Liu Jianhong joined Penguin Sports as President in 2018. In this role, he was entrusted with the overall strategic layout and operational management of the company. He spearheaded the development of a comprehensive service platform, furthering the growth and reach of the organization.
In May 2020, Liu Jianhong added to his accomplishments by becoming the Chairman of Kelish Technology and Kaicheng Sports. With his expertise and leadership, he continues to build an intelligent video cloud service system, driving innovation and advancement in the industry.
Throughout his more than 20 years in the sports industry, Liu Jianhong has remained dedicated to the concept of "sports changing China." He is a true pioneer and practitioner of the development of China's sports industry, constantly striving to elevate the standards and impact of the field.